77sx Privacy
Policy

77sx operates the online casino and sports betting platform accessible at 77sx.org (the "Platform"). In the context of this Privacy Policy, 77sx acts as the data controller in respect of the personal data you provide when registering for an account, making deposits or withdrawals, placing bets, or otherwise interacting with the Platform.

This Privacy Policy applies to all users of the 77sx Platform, including registered account holders, visitors who browse the Platform without registering, and individuals who contact 77sx support.

If you have any questions about this Policy or your data, you may contact 77sx at [email protected] or via live chat (available 24/7 on-site).

The categories of personal data that 77sx may collect include, but are not limited to, the following:

77sx does not collect sensitive personal data categories such as biometric data, racial or ethnic origin, religious beliefs, or political opinions.

77sx collects personal data through the following means:

• Direct collection: Information you provide when creating a 77sx account, completing KYC verification, making deposits or withdrawals, participating in promotions, or contacting support.
• Automated collection: Technical data collected automatically via cookies, log files, and similar tracking technologies when you access the 77sx Platform.
• Third-party payment processors: Financial data received from JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and other integrated payment services during transaction processing.
• Identity verification providers: KYC and AML screening data may be received from third-party identity verification services used to validate your identity and comply with regulatory obligations.
• Analytics providers: Aggregated and anonymised usage data from web analytics tools used to improve Platform performance.

77sx processes your personal data for the following purposes:

• Account management: To create, maintain, and administer your 77sx account, including authentication and security.
• Service delivery: To provide access to casino games, sportsbook markets, live dealer tables, and all other 77sx Platform features.
• Financial transactions: To process deposits and withdrawals via JazzCash, Easypaisa, and other supported payment methods.
• KYC and compliance: To verify your identity and comply with anti-money laundering (AML), counter-terrorism financing (CTF), and responsible gaming obligations.
• Responsible gaming: To monitor gaming behaviour patterns and apply responsible gaming tools such as deposit limits, session limits, and self-exclusion where applicable.
• Customer support: To investigate and respond to queries, complaints, and disputes raised through live chat or email.
• Security and fraud prevention: To detect, investigate, and prevent fraudulent activity, unauthorised account access, and abuse of the Platform.
• Marketing communications: To send promotional offers and platform updates to users who have consented to receive such communications. You may opt out at any time.
• Platform improvement: To analyse usage patterns and improve the design, performance, and features of the 77sx Platform.

77sx processes your personal data on one or more of the following legal grounds:

• Contractual necessity: Processing required to perform the agreement between you and 77sx (i.e., providing gaming services, processing transactions).
• Legal obligation: Processing required to comply with applicable AML, KYC, and responsible gaming regulatory requirements.
• Legitimate interests: Processing for fraud prevention, security monitoring, and Platform improvement, where such interests are not overridden by your fundamental rights.
• Consent: Where you have provided explicit consent, such as for receiving marketing communications. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.

77sx may share your personal data with the following categories of recipients, strictly on a need-to-know basis:

• Payment processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, Skrill, and other integrated payment service providers, for the purpose of processing your transactions.
• Game and platform technology providers: Licensed game studios and technology partners who provide the casino games, live dealer content, and sportsbook platform that power 77sx.
• Identity verification providers: Third-party KYC and AML screening services used to verify your identity in compliance with our legal obligations.
• Regulatory and law enforcement authorities: Where 77sx is legally required to disclose information, for example in response to a court order, regulatory investigation, or law enforcement request.
• Professional advisors: Lawyers, accountants, and auditors bound by confidentiality obligations, where required for legal or financial compliance purposes.

All third parties with whom 77sx shares data are contractually required to protect your information and to use it only for the specific purposes for which it was shared.

The 77sx Platform uses cookies and similar tracking technologies to operate correctly and to improve your experience. The categories of cookies used on 77sx include:

• Strictly necessary cookies: Essential for the Platform to function. These include session authentication cookies that keep you logged in to your 77sx account during a session. These cannot be disabled without disrupting core Platform functionality.
• Functional cookies: Remember your preferences such as language settings and responsible gaming limit configurations.
• Analytics cookies: Collect anonymised and aggregated data about how users interact with the Platform, which pages are visited most frequently, and where errors occur. This data is used solely to improve Platform performance.
• Security cookies: Used to detect and prevent fraudulent activity, bot access, and suspicious login patterns.

77sx does not use third-party advertising or retargeting cookies. You may manage your cookie preferences through your browser settings; however, disabling strictly necessary cookies will impair your ability to use the Platform.

77sx implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the 77sx Platform.
• Encrypted storage of sensitive data including financial information and identity documents.
• Access controls limiting employee access to personal data on a strict need-to-know basis.
• Regular security audits and penetration testing of Platform infrastructure.
• Two-factor authentication (2FA) available for all 77sx accounts.
• Automatic session timeout for idle sessions.

Whilst 77sx takes all reasonable steps to secure your data, no system is entirely immune from risk. You are also responsible for keeping your 77sx login credentials confidential and for using a secure device and connection when accessing the Platform.

77sx retains your personal data only for as long as is necessary for the purposes set out in this Privacy Policy, or as required by applicable law. The following general retention periods apply:

• Account data: Retained for the duration of your active account and for a minimum of 5 years following account closure, in compliance with AML record-keeping obligations.
• Financial transaction records: Retained for a minimum of 5 years from the date of the transaction.
• KYC and identity documents: Retained for the period required by applicable anti-money laundering regulations, typically 5 years from account closure.
• Support communications: Retained for up to 3 years from the date of the interaction.
• Technical and analytics data: Anonymised or aggregated within 12 months of collection.

Upon expiry of the applicable retention period, data is securely deleted or anonymised in accordance with 77sx's internal data lifecycle procedures.

Subject to applicable law, you have the following rights in relation to your personal data held by 77sx:

• Right of access: You may request a copy of the personal data 77sx holds about you.
• Right to rectification: You may request correction of inaccurate or incomplete personal data. For basic account details, you can update these directly from your 77sx account settings.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to 77sx's legal retention obligations.
• Right to restriction: You may request that 77sx restrict processing of your data in certain circumstances, such as while a dispute about its accuracy is resolved.
• Right to object: You may object to processing of your data where 77sx relies on legitimate interests as its legal basis, and you have grounds relating to your particular situation.
• Right to withdraw consent: Where processing is based on your consent (e.g., for marketing communications), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of prior processing.

To exercise any of these rights, contact 77sx via live chat or at [email protected]. Requests will be reviewed and responded to within a reasonable period, not exceeding 30 days.

If 77sx becomes aware that personal data has been collected from a person under 18, the account will be immediately suspended, all associated data will be deleted, and any funds associated with the account will be reviewed in accordance with our Terms & Conditions.

If you have reason to believe that a minor has registered on the 77sx Platform, please notify us immediately via live chat or at [email protected].

The 77sx Platform does not contain links to third-party websites as part of its core navigation. Where any third-party content is integrated (such as game studios' iframe-delivered content), those providers are subject to their own privacy policies. 77sx is not responsible for the privacy practices of third-party game providers or payment processors beyond the contractual data processing obligations described in Section 6 of this Policy.

77sx may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or Platform functionality. Material changes will be communicated to registered users via their registered contact details prior to the changes taking effect.

The updated Policy will be published on this page with a revised effective date. Your continued use of the 77sx Platform following publication of an updated Policy constitutes your acceptance of the changes. If you do not agree to a revised Policy, you must cease using the Platform and contact support to close your account.

For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact 77sx through any of the following channels:

• Live Chat: Available 24/7 directly on the 77sx Platform. Response time under 2 minutes.
• Email: [email protected] — Response within 2 hours.

Please include your registered mobile number or username in your communication so that 77sx support can identify your account and respond efficiently.

This Privacy Policy was last reviewed and updated on 1 January 2026. © 2026 77sx.org